We're not in the business of demolishing non-ethical brands - not only because they are all quite good at demonstrating their ability to do that without any assistance from us, but because we think there's more value in focusing our energy and resources on genuine, authentic ethical brands.
The purpose of this blog is to highlight news and issues that are relevant to the continuing debate surrounding commercial ethics and occasionally to express our views. Of course, we recognise that in many of these cases the underlying causes and dynamics associated with many of these issues are very complex and they are not as simple and easy to fix as they might appear to be. Nevertheless, because something isn’t easy to deal with doesn’t mean we should avoid it altogether.
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