Let's face it, the volume of data, information and knowledge we have at our disposal today is awesome. Clearly, we have arrived at the place where we must now use this to review many of most fundamental aspects of the way we design, produce and service the needs of humanity in the most just, equitable and efficient manner, which were not the primary considerations given to products of the industrial revolution. Forget software as a service. Think products as services and concepts like technical nutrients, zero waste and natural resource abundance. This is not about throwing the baby out with the bath-water, but about throwing out the bath and implementing alternative ways of getting clean. Here is one of the most thought-provoking lectures on the subject of sustainability from the man who is re-designing the future, William McDonough.
