The core focus of our activities revolve around licensing qualifying companies, organisations and individuals to use the Ethical Brand Identity® so that their products and services are instantly recognised as ‘the right choice’ in any industry or geographic location on the planet. We set out to make a real difference by developing the most authentic model for validating so-called ethical brands so that doing the right thing becomes a simple and easy matter of choosing the product or service that is obviously right.
It took 5 years of painstaking research, development and market testing to architect our proprietary system, but since launching online in late 2008 we have attracted a following in Australia, Europe, Asia, North America and South Africa. That is because we don't sell licenses to use the Ethical Brand Identity® but give them away to qualifying entities and our approach respects the fundamental imperative, which is that being an authentic ethical brand must add up to a commercial opportunity that also happens to deliver social and environmental benefits.
If that isn't enough our approach to authentication is totally unbiased and grounded on rock solid scientific, philosophical and commercial principles. It takes less than 5 minutes to register your ethical brand at www.ethicalbrand.com
